I’ve been following Guy Kawasaki’s twitter feed for a while. For those too young to know who he is, Guy Kawasaki worked at Apple for years trying to increase the popularity and acceptance of its Macs. You can read up more about him on his Wikipedia page.
Generally his twitter postings are reblogs from the site “Holy Kaw! All the topics that interest us.” (will not link to another Buzzfeed clone). While these reblogs at times can be interesting, it’s just the usual blathering and using one’s “geek fame” to self promote a website which only reblogs articles from other sites. But occasionally, he will blog something himself, such as today’s:
Amazon delivered this in less than 24 hours after I ordered it on a Sunday night. Hachette can't do this. http://t.co/SILFnEUCK0—
Guy Kawasaki (@GuyKawasaki) July 22, 2014
So he’s throwing himself into the Hachette – Amazon debacle (albeit a little late). The problem is that there seems to be a disconnect between reality and what he’s posting. Since, based on the tweet, he’s comparing ordering a physical Kindle off of Amazon on a Sunday and receiving one Monday as something that Hachette can’t do (in a negative sense). But in this cognitive dissonance, I think he’s forgetting that Hachette is a publisher, and not a retailer. Heck, they don’t even sell their own ebook readers.
Maybe this tweet can be considered as an insult? Insinuating that Hachette can’t sell books through Amazon while Amazon can sell their own products in an expedited way. Still, pretty low for someone who once considered himself a “Product Evangelist”, and not a lowly “Corporate Shill”.
And even his argument falls flat. Many Barnes & Noble stores are open on Sunday till late, and many local independent book stores are also open on Sundays. And if it’s too late, and everything is closed on Sunday in your area, well, you can always go to the store on Monday morning. Amazon’s main business strategy is not to offer everything from A to Z, but to sell it in a way that requires the least expenditure of time and EFFORT from the client. Convenience has it’s limits, and not getting out and being part of your local community is one of these. If you want instant gratification, you’ll still have to wait for Amazon to deliver your stuff. Go to a local store and buy from them. 20 minutes and you’ll have the book/game/thing you want in your hands, and that’s something that Amazon can’t do.
That is unless they start using those drones, but then it’ll be open hunting season for them as they fly over people’s houses.